ad:tech brings together the best minds in the world to share their success stories (and failures), take part in workshops and actively problem-solve with you.
with speakers, exhibitors and other delegates as you discuss new ideas and direction for your digital marketing activity.
only ad:tech provides you with prepared key takeaways and action points for each session you attend – so can start implementing what you have learnt the moment you get back in the office.
Our mobile devices are literally an extension of us. We rely on them to keep us connected to friends, colleagues and our life’s interests. They tell us where to shop, where to eat, where to drive, when
What is mobile marketing? What does it mean for your business? Tom’s book, Mobile Magic: The Saatchi & Saatchi Guide to Mobile Marketing, tells you where to start, how to plan, and what to expect
Quantium is Australia’s leading data-driven strategy business. They help organisations build value by using data to drive innovation, customer engagement and business performance.
It seems everyone is engaging in Content Marketing these days, but is everyone doing it right? Yes and no… There are countless reasons why content marketing strategies can fail. They may fail because
One critical element of a successful omni-channel strategy is the ability to deliver a consistent and relevant customer experience across channel. However, the way organisations are set up often create
Programmatic has long been a dirty word among publishers, associated with a race to the bottom and discounting of publisher’s unsold inventory. In this session, panelists will discuss how programmatic
The ability to think creatively is what gives people and organisations a competitive advantage in today’s world. Come and experience the best of Idea Generation Masterclass in a session with Nicole
The digital video experience goes beyond replicating TV material online. It starts off with a deep understanding of the way in which consumers utilise devices – web, mobile, tablet – for their viewing
Melbourne is an amazing city, but it’s often said that it’s the deeper, street level experiences that make the city great, not fancy landmarks. So how could Tourism Victoria harness the power of technology
Modern marketers are increasingly aware of the power of their customer data. It translates customer intent into practical, long-term marketing strategies, and is your single most important marketing asset.
The distinction between owned and earned media continues to blur as traditional media companies and corporate publishing divisions scrabble to find sustainable business models. Social, new and emerging
Hundreds of millions of dollars are invested across the globe every single year by brands hoping to capture data and insights on online audience behaviors. Their goal: to better understand online audiences
If you’re looking at jumping into cross-channel marketing with both feet but you haven’t ensured that your customer data is accurate, your customer engagement efforts simply won’t work. This step
This will be a co-presentation with Holler and Audi and will tell the story of how Holler’s data dept worked with Audi to create a unified view of an Audi customer. The presentation will cover the
The ‘Year of the Mobile’ catchcry assumes that mobile on it’s own will usurp all other media channels and conquer the world. Realistically mobile is not the star of the show, but it is
Where does creativity exist when everything becomes automated and targeted? Are we in danger of stifling outcomes with predictions based on our prior interactions?
Successfully integrating SEO and SEM activity with the purpose of gaining efficiencies and driving incremental value is the holy grail for many marketers. Why is it so hard to make happen? While the outcome
Retail has been evolving driven by increasingly connected consumers and globalisation. We have all seen this change and the one element that is certain is that the rate of change is accelerating. This
Over 45% of time spent on mobile devices is spent on…you guessed it – gaming. Men and women of all ages are hooked on games these days, at home, at work and especially on the move. Game designers
In this presentation Michael Gethen will outline how major traditional “bricks & mortar” retail organisations across APAC have adapted to the new multi-channel world of retailing. Using sophisticated
MakeLoveNotPorn.com is the brainchild of Lucinda “Cindy” Lee Gallop, an English advertising consultant, founder and former chair of the U.S. branch of advertising firm Bartle Bogle Hegarty,
Marketers can’t move without being bombarded with Big Data and analytics, but what’s really going on? Torque and Sweeney Research, together with Australian Red Cross, will present findings
Today, ‘digital’ is a word that is as common and overused as it is nebulous. From an industry perspective, ‘digital’ has become as commonly accepted a marketing channel as print, TV,
How can content marketing move beyond a branding play to deliver tangible ROI for brands? In this interactive session panellists will tackle one of the biggest challenges in content marketing- the transition
Late last year the CMO Council released a report that revealed many brand marketers are unimpressed with the calibre of talent and output from their partner agencies. In addition, the report stated that
The currency of currency is vitally important in the digital sector. In an industry that is as famous for its pace of change as it is for its parties, digital professionals must stay current OR ELSE.
At the heart of successful targeted marketing and advertising strategies are companies who have a true and deep understanding of their customers. These customer-centric companies have the ultimate goal
The oft cited ‘Oreo tweet’ during last year’s Super Bowl catapulted the term ‘real-time marketing’ into the marketing lexicon almost overnight. But the reality behind that simple tweet is far
Never before has design played such a crucial role in the success (or failure) of brands. Brands can literally live or die on shelves around the globe based, for the most part, on physical attributes we
2013 was a big year in digital. There were epic land-grabs offshore whose impact has yet to be felt Down Under (e.g. Yahoo + Tumblr), new technologies surfaced that fought for our attention (e.g. Near
Where will our expectations for ad technology come crashing into reality? As much as we can automate the levers and switches to deliver the right message, the fact remains that the last mile, and the first
Using Track my Macca’s as a main example, Dan and Mark will look at how and why a big and challenging client like McDonald’s needs to transform and how it is using digital as a strategic platform
Helen Kellie will speak about how audiences are consuming shows in an ever-evolving way e.g more catch up/PVR; more on demand; more binge. They are also discovering and engaging in stories and subjects
Australia Post have been helping Australians to connect for over 200 years. Let the team from Clemenger BBDO Melbourne and Australia Post take you through the story behind the creation of the Video Stamp;
If you have content, services, or data, you are ready for a API strategy. Heck, your IT team probably already has a roadmap and are rolling out new features as we speak. But are your marketing and product
This moderated panel discussion, featuring headline players from across the Australian mobile ecosystem, is designed to provide delegates with a broader overview and deeper appreciation across the mobile
Transmedia Storytelling is the latest industry buzzword making the rounds, but whilst it may sound like fluff, it’s actually probably the best descriptor of the direction the industry needs to head.
In 2013 Reactive set out to facilitate the call to support research to end Duchenne Muscular Dystrophy. Working collaboratively with their client, the end result was the Most Powerful Arm Ever Invented,
Technology showcase: In partnership with Professor John Galloway – the man who used forensic data to discover backpacker murderer Ivan Milat and the Bali Bombers – the team at Centrifuge42
The law is playing catch up to the rapidly evolving digital landscape. Former marketing manager turned lawyer, Claire Kowarsky and Seb Neylan, Social Media Manager from Lonely Planet’s digital team
So how exactly do you face the challenge of differentiating your product in a crowded market space, whilst simultaneously offering an awesome customer experience…? Organizations collectively spend billions
Our relationship with merchants has moved away from the cash register & POS terminal. We now stand at the edge of a dramatic shift in where, when and how we exchange value. New payment models, mobile
At L’Oreal, our ambition is to deliver Beauty for All, however delivering against this ambition presents two key challenges. First, how does L’Oreal help consumers navigate the complexity of beauty
Stockland and Isobar have been working together to understand and solve the challenges and opportunities of their current retail business landscape. To adapt to the changing landscape of retail, Isobar
Although digital is well-entrenched in marketing today, many marketers still have a long way to go when it comes to tailoring and customising their approach to be suitably relevant to target customers.
In 2014 it will be 25 years since Sir Tim Berners-Lee proposed the idea of the world wide web, and 24 years since it actually launched. Since then 1/3 of the Australian population has been born, meaning
Data is the new black; it helps us make smarter decisions and boosts ROI. We all agree on that, but how can your organization use data to run smarter, more targeted campaigns that increase your bottom
As sure as SEO marketers MUST use AdWords, content marketers MUST use social PPC techniques. But can you honestly say your website’s content earns enough socially driven traffic, KPI/CPA conversion,
IDEO (pronounced “eye-dee-oh”) is an award-winning global design firm that takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow.
In this keynote, comScore Executive Chairman & Co-Founder Gian Fulgoni provides a comprehensive overview of the latest trends across the Australian digital landscape. He will present key insights
For 2,000 years brand Christianity has been the largest, most influential and enduring identity of any people group the world has ever seen. In this keynote presentation Ray Bull unpacks the seven definable
A whole new mobile sector is being established around wearable devices, and every big player on the market is scrambling to be part of the journey. So what can we expect in the next few years and how? How
In a world that is more connected than ever, emerging mobile technologies present huge opportunities for marketers to redefine their brand’s relationship with consumers and the experience they deliver.
As a corporate, leader, individual, parent or teenager, whether you realise it or not, your personal brand is being discussed, reviewed and communicated online through social networks. This means it is
Check out our new session formats and inter-active marketplace – all new and for the first time at ad:tech.
14 reasons why you should attend ad:tech Australia in 2014.
See what past delegates have said about ad:tech throughout 2007-2013.
We have completely re-engineered our exhibition and sponsorship options for 2014.