Using Social PPC to Dominate Audience Targeting & Customer Acquisition

Tuesday 18th March | 1:20pm – 2:00pm

session_social

As sure as SEO marketers MUST use AdWords, content marketers MUST use social PPC techniques. But can you honestly say your website’s content earns enough socially driven traffic, KPI/CPA conversion, critical social signals, inbound links, focused likes and follows? The answer for many marketers, even after massive investments in social media and creating excellent content, is a resounding NO!

There’s a reason for this. An ever increasing percentage of the organic social media page is actually paid inclusion. It looks organic, but is actually paid. Social media distribution in Facebook, LinkedIn and Twitter, used to be mostly free. Content placed on your walls and feeds was seen and rebroadcast by many people without marketers needing to pay a dime.

Today, revenue-hungry social platforms have learned to monetize the distribution of “organic” content to the benefit of their shareholders. In many cases users who have already liked your page don’t see your posts! It’s a stark reality, but marketers must pay-to-play using “ad” units the tightly mimic previously free organic units.

The good news is that it’s relatively inexpensive to “re-enable” organic features to dominate. No matter how successful your content strategy is, it’s only touching a small percentage of highly interested users that are incredibly willing to engage. This must attend session will leave you with crucial information to:

  • Drive targeted & scalable social psychographic traffic to content that converts
  • Generate authentic social signals from real users of good authority
  • Earn real links from sites with good domain authority
  • Insulate our sites from harsh search engine algorithm updates
  • Amplify PR distribution to journalists, bloggers, and a myriad focused media-role users.
  • Drive targeted & scalable social psychographic traffic to content that converts
  • Generate authentic social signals from real users of good authority
  • Amplify PR distribution to journalists, bloggers, and a myriad focused media-role users

 

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